Hay un movimiento que ilustra el cambio que la Internet de las redes sociales está trayendo y que tiene que ver con la forma como las empresas empiezan a relacionarse con su público, con sus clientes.
Hasta la fecha, la forma era pretender la impecabilidad. Todo el material emitido para alcanzar al público era generado por varias manos expertas, que cuidaban distintos aspectos del contenido, para que el producto final fuera impecable.
Lo otro, ningún elemento del material de contenido, reflejaba la mano de sus autores. Las personas detrás de esa producción simplemente no existen. Es como leer El Mercurio; el que habla es El Mercurio o lo que sea que eso significa.
Hoy aparecen cosas como La Cocina de Bligoo, donde abren un espacio público, que horror, donde los usuarios de Bligoo pueden opinar, decir qué no les funciona, quejarse, incluso expresarse emocionalmente respecto de su molestia con la interfaz o lo que sea. Y las personas de Bligoo, participan en esa conversación. Dialogan públicamente con los clientes !!
NO, esto NO es digerible por cualquiera. Luce muy mal. Los trapos sucios se lavan en casa, o mas bien en la trastienda.
Paolo, el más comprometido con esto de la forma de Blue Company de relacionarse con sus clientes, usuarios de Bligoo, señalaba que una entrada quejosa de un usuario, que después del hilo de la conversación terminaba en una entrada de comentario del mismo usuario titulada "cliente satisfecho", era para él impagable.
Este es el mundo que viene, transparente, honesto, open source, como dice el mismo Paolo.
¿Quién se atreve, primero?
Ah, y estos muchachos de Bligoo han sido nominados para ser una de las 250 empresas con mayor potencial por la Universidad de Stanford en la competencia AlwaysOn Global 250. Esta manera transparente de operar y recrearse permanentemente con la ayuda de sus usuarios, es para ponerle atención y empezar a pensar en los pros y contras de atravesar los temores implicados.
¡Bravo Paolo!
Me parece NOTABLE, el grupo de bligoo.
ResponderBorrarLLegue por causalidad y me gusta el atreverse del sistema
Hack again?!
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The general complexities of women's and men's fashion
Both men and women could feel the pressures of keeping their wardrobe up-to-date and in time, yet men's style often seems a lot less difficult. Of program, for both genders, garments and style choices may be just as delicate, and there are lots of'fashionable'things that could rapidly become fashion faux pas - who are able to say they often times see people walking on in 70s flares? On the other side, men's fashion features a few choice goods that can exist forever - which man is planning to watch out of position with a good-quality, tailored suit, for instance? Pick classic pieces, colours and fabrics and you'll never seem out-of-place.
Why common men's fashion is eternal
The traditional man's suit has hardly changed for over a hundred years. True, there are numerous versions for different functions, but they are all common in their search for a smart, sharp try to find the person. The great thing about basic style for men is that it is effortlessly trendy simply cool. A well-groomed man will typically look his sharpest in a well-tailored suit, and this can be a testament to the style of such clothing. A suit will be worn to work in several careers because of the professional search it affords to the wearer, instilling a feeling of respect and confidence. Similarly a match will undoubtedly be utilized to many social occasions, such as a tuxedo to a black-tie event. This extraordinary flexibility that enables suits to be worn in just about all events is what gives it its eternal side and a lasting devote men's fashion.
Modern trends in classic men's fashion
Whilst common men's styles will never be replaced, it is interesting to note that shifts in men's fashion trends have produced particular common garments back in fashion. The popularity of vintage clothing, specifically, has brought back a wide-variety of basic types into men's closets, such as that of the dandy guy. 'Dandy'is a term used to reference men who clothe themselves in a classic yet expensive way, placing value on appearance and working in a refined method. This tendency for almost'over-the-top'traditional fashion for men is apparent from events such as the'Tweed Run', wherever men and girls of all ages clothe themselves in especially Victorian-style outfit and take to the streets on vintage bicycles - with lots of the men sporting impressive mustaches! That is just one single of many examples of research showing the resurgence of such types. Additionally, there are numerous blogs on line which focus on gentlemanly style - such as'The Dandy Project'and'Dandyism'- as well as whole web sites such as'The Art of Manliness'focused on giving articles on classic men's fashion and grooming.
In summary, although certain areas of traditional men's fashion may be cut back as new developments, the basic outfits which they are derived from will never fall out of fashion.
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